Writing - A Core Capability

Markpoint Creative Service offers years of experience, with expertise in writing for all media. From creative concept development to the final draft, we custom craft each writing assignment by carefully constructing the message... thinking and writing... re-thinking and re-writing... to ultimately communicate your message in the most effective manner.

Markpoint Creative can provide writing capabilities:

• when you need a "fresh" approach
• when you lack the expertise
• when you don't have time to do it yourself
• when you don't have the resources to do it yourself

Call 412-343-9191, or email info@markpointcreative.com.

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Writing - Areas of Specialization

Generally, we can help you with any type of promotional writing or content development. We have extensive experience in developing content for the web, and editing and wordsmithing technical resume information. Other areas of experience include writing for:

• advertising / trade publcations
• booklets / brochures
• direct mail
• newsletters
• point of purchase
• press releases
• proposals
• reports
• sales letters
• presentations [professional PowerPoint]
• trade shows
• broadcast and corporate video scripts
• podcast scripts

Our writing is created with the visual design in mind. We strive to achieve a balance that allows the text and the visual to work in perfect harmony.

We are ultimately solving a problem -- how to grab the attention of the target and how to convince the target audience to respond in a given way. We strive to create headlines, subheads, body text, and layout that are united in purpose -- communicating your message so that it is clear and compelling.

Our client base includes energy producers and distributors, manufacturers and service companies, healthcare professionals, engineering consultants, educational institutions, ad agencies, market research firms, public relations professionals, software development and internet professionals.

Links to Expertise:

Graphic Design
Electronic Media
Sound Design

Notable accomplishments include writing and managing an award-winning direct mail campaign for a local utility company, writing and producing an award-winning capital campaign video for a local university, and writing and producing a unique presentation for the speaker's bureau of a transportation authority.

For best results when hiring a writer, follow these guidelines: Provide adequate information-research, background information on your product/service, information on your competition, and a good communications brief. Provide direction, but allow the writer to do his or her job. Don't force a creative approach that may not work. Be open-minded. Be accessible. Provide timely feedback and approvals. Be sure that the ultimate decision-maker approves the rough copy and revised drafts before proceeding. Establish realistic goals and timelines for results.